Problem: Ineffective ad bidding for targeted audience in performance marketing.
Solution: Integration with platforms (Facebook Ads, Google Ads), utilization of a model by analysts and data scientists, automation of data application.
Result: 10x increase in conversion rate: from 1,000 daily conversions to 10,000 daily within 5 months thanks to the algorithm. *Conversion refers to app installations, initial deposits, and card payments.
