Client: Gloria Jeans — a major fashion retail brand.
Challenge:
Each advertising banner had to be adapted into 100+ formats for digital and outdoor placements.
Monthly costs for manual resizing exceeded 1,000,000 rubles.
Frequent delays, edits, and cropping errors led to missed campaign deadlines and wasted resources.
Solution: We developed a smart AI tool that automatically resizes creatives for any format, respects safe zones (to preserve key content), and generates matching background extensions where needed.
Impact:
The client eliminated agency costs for resizing
Banner production is now faster, automated, and consistently accurate
All creatives are delivered on time and in the correct formats for media placement