ML-Powered Drug Selection for Pharmaceutical Strategy

by George

Client:
A Russian pharmaceutical company.

Challenge:

Twice a year, the company selects new drugs to manufacture based on IQVIA market data — considering demand, competition, and growth dynamics.
The process required a dedicated analyst working full-time for two months, consuming significant resources and introducing the risk of human error.

Solution:
We developed custom ML-powered software that analyzes the entire IQVIA database and delivers strategic recommendations in just 5 minutes — fully automating a process that used to take months.

Impact:

Analyst salary and manual workload eliminated
Drug selection time reduced from 2 months to 5 minutes
Enabled faster go-to-market decisions — creating a strong competitive advantage